Welcome to 🚀 Progress. My weekly update where I share my stories and behind-the-scene insights into my journey playing the Internet game and seeking to provide value for this world as an entrepreneur/creator. Every week I will transparently show my progress from the beginning on.
Who is this for?
For people who want to play the internet game and learn from my story.
You think I’m a dreamer? That I shouldn’t even try and give up?
Remember: Quitters never win. Winners never quit. Play the long game.
Topics of the week:
❌ Logo Development + name mistake
🍞 +🧈 Brand essentials
🧱 What I would like to build
🧡 Logo Development
Last week I thought I had finished developing my logo. This week I didn’t like it so much, so I had to work on it some more and played around with the structure of the letters. This is what I came up with. I really think it’s another significant improvement.
However, by the end of the week I realized that I had made a mistake in choosing the name. The abbreviation LVTP is a model name of a United States Marine Corps troop carrier. I’m not sure how well known this vehicle is, but in the end it’s something I definitely don’t want to be associated with, so I’ll have to give it some more thought in terms of naming.
Here are a few ideas that I like at the moment:
PRSVERE! / Cnsistncy / Aspyrize / Mission Rize
🍞 +🧈 Brand essentials
This week I started building a website for the brand. I started with the “About us” page. It should convey what we do, what we stand for, what our aspirations are and what we promise. Here is a first draft:
I also came across the topic of brand archetypes. This topic opened my eyes to what and for whom the brand should be.
I made a list of brand essentials I figured out this week which might be helpful to be answered:
Fix desires relevant for survival: Which desire does the brand satisfy?
Brand name / logo
Where do I want to take the customer?
Pain points
Brand substance: purpose / vision / mission / values
The anti-vision
Positioning
Target group
Competitors
User stories / storytelling
What do they love?
What do they hate?
Understandable message
Separation from the rest
Uniformity of appearance
The brand’s Voice
Attention: What gets their attention?
Fight against the villain: What stops people from doing …
🧱 What I would like to build
This is probably a good summary of what I would admire to do. Writing texts that endure and provide valuable input. I admire writers like Paul Graham, Tomas Pueyo or Steph Smith, whose articles are just so valuable and great.
Tweet by Greg Isenberg (Link)
🔎 Interesting Internet things:
Here’s a collection of interesting finds, tools and people that I have discovered this week in the depths of the internet and that I think are worth seeing:
🔎 #1 most. people. won’t.
🔎 #2 Harvard Innovation labs
🔎 #3 Free interesting ebook – The Gap and the Gain – Building your progress and happiness entirely on how your brain works for you.
The Gap and the Gain ebook by Dan Sullivan
If you’re reading this, I can’t thank you enough. I appreciate the time you’ve spent with reading my things. I hope you found valuable insights and perhaps a touch of inspiration to find your way.
With gratitude,
Jan
German 
English